Evaluating Business Ideas

This book is a practical guide for anyone looking to critically evaluate a business idea. It answers the question of what makes a business idea commercially viable? It takes the reader through all the crucial factors and steps that need to be considered and properly evaluated before deciding to pursue a business idea. It's for anyone who has ever asked themselves the question: "Is this a good business idea?"

The book comes with a free workbook for practical exercises to evaluate business ideas.